When Facebook, Twitter, and other major social media platforms burst onto the scene, they quickly grabbed a significant audience. Companies soon followed, hoping to attract consumers in new, unique ways. But new media brings both new opportunities and new challenges.
Simon Alexander, part owner of Furnace Rental, Hamilton, Ontario, Canada, said, “Social media provides HVAC contractors with a good way to interact with existing and potential customers, can be a great way to improve a company’s credibility by providing useful info, and can generate business via discounts, promotions, news, and so on.”