Video is a powerful marketing tool for today’s contractor. Not only does it provide a 74 percent increase in visitors’ understanding of a product or service compared to pictures, but it also increases the likelihood of visitors purchasing a product or service by 64 percent.
Every HVAC business should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.