I’m not that good of a planner. I’m really not. When I started this business, my attorney poked some fun about that shortcoming. “And, with your so-called plan in place, how do you intend to gather customers?” He used the little two-fingered hand sign for quotations marks when he said “plan.”
My response was, “Largely by not talking down to people who have hired me.” I returned the quote mark hand gesture thing when I said “down.” There was a momentary pause. Then we laughed about it, and still do on occasion. Friends can laugh at each other in a way that’s not funny, if you know what I mean.