In 2013, using a piece of software developed by my company, I reviewed and analyzed more than 10,000 HVACR contractor websites. This year, the list has grown to include more than 12,000. I think it’s safe to say that I’ve put my eyes on more HVACR contractor websites than just about anyone on the planet.
In reviewing so many websites from the same industry, you start seeing some pretty interesting trends. This year, I was taken back by the number of HVAC websites that have repeated mentions of “great service” (or some variation of) and a prominent link from the website to a
Facebook page.