Like it or not, weather plays a big role in our business. Oh, yes, I have heard all the hype: we’re weather-enhanced, not weather-driven, etc., but, the fact is, the more extreme the temperature, the more systems fail. Extreme temperatures create urgency, and that translates into more sales; either from an actual failure or from the fear that an older system may fail under the added strain.
This year has been anything but extreme. Blame it on La Nina, El Nino, or climate change in general. Unfortunately, the heating season was lackluster and with everything seemingly stacked against us, what’s a company to do?