When Frank Besednjak first noticed a customer survey on the back of a Burger King receipt, the business coach and speaker immediately thought of how such a service would be of use to HVAC contractors. However, he didn’t immediately act on his thoughts.
Besednjak, president of The Training Source in Louisville, Kentucky, travels a lot, completing about 100 workshops a year. While he was traveling, he began noticing more and more customer surveys for Marriott, Hilton, and Holiday Inn.