No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks. While some business owners are better than others at showcasing their company’s services to potential clients via their vehicles, there are varying schools of thought on how to best portray the message.
The industry representatives we spoke with offered one consistent message: consistency. “Although this may seem obvious, the most important thing to keep in mind when designing your vehicle marketing is consistency,” said Mike Cassity, west regional manager, Sid Harvey Industries, Garden City, New York. “Far too often, companies are using this precious resource incorrectly by varying their themes, messages, and graphics, which sends an inconsistent message.”