Email has been around for a long time. In fact, the very first email was sent by engineer Ray Tomlinson in the late 1960s. More than 40 years later, email is still alive and well and plays a key role within many successful marketing plans.
For HVAC contractors and business owners, email is an easy, impactful, and low-cost marketing method that should not be ignored. In today’s fast-paced world, it’s close to impossible to get anyone’s undivided attention for even a second. However, if done right, email can act as a great medium to get directly in front of your customers and keep their attention. Not only should email marketing drive conversions and increase return on investment (ROI), but it also gives you a way to speak specifically to your customers’ interests.