When Ken Goodrich purchased Goettl Good Guys Air Conditioning Repairmen in December 2012, the company lacked a vision, its employees lacked confidence, and competitors were threatening state attorney general actions against them.
Fast forward 18 months, and, after sweeping changes, Goodrich has Goettl on track to earn $20 million in revenue in 2014, a drastic increase from the $11 million the company secured in 2012.