As marketing brings in leads, leads must bring sales, or what’s the point of all this effort? Indeed, if your leads aren’t paying off, there’s trouble afoot.
World famous sales trainer Zig Ziglar made a fortune in sales before making another fortune as a trainer. Then, he made another as an author … and another as a top speaker. His sales career lasted so long because his methods worked and were repeated by thousands of students. One of his best and most famous closes is adapted here for your HVAC sales.