Sales of air-source heat pumps used to be concentrated primarily in the Southern U.S., but that is changing as consumers become more aware of their energy-saving capabilities. In fact, in many markets, it may be more cost-effective to use an air-source heat pump for the majority of a homeowner’s heating and cooling needs.

While customers like the energy efficiency of heat pumps, contractors appreciate the wide variety of options that can satisfy any budget — everything from minimum-efficiency equipment to 20-plus SEER, variable speed, multistage systems. And, heat pumps often appeal to customers who want to move away from fossil fuel heating, which adds another selling point for contractors.