May 2, 2014: BPI Announces Product Listing Program for the Home Performance Industry
Products Will Be Listed on BPI’s Website and Authorized to Use Its Product Listing Mark
MALTA, N.Y. — The Building Performance Institute Inc. (BPI) has announced the launch of the BPI Product Listing Program, a system that the organization said will evaluate and list the home performance tools, products, and materials that meet product specification industry standards. Those manufacturers whose product has met the relevant standard will be listed on BPI’s website and authorized to use BPI’s Product Listing Mark on their product and its collateral marketing materials.
In addition to publishing products on www.bpi.org, BPI said it will promote listed products to contractors and consumers through a Google Adwords marketing campaign that includes search engine optimization and keyword search marketing.
“Since our inception, BPI has worked to raise the bar in home performance contracting by developing standards for retrofit work and credentials for workers. Today we extend that principle to the products used by contractors and consumers,” said Larry Zarker, BPI CEO. “Over the years, many contractors and agencies have sought advice from BPI on home performance products and materials. BPI’s listing service and Listing Mark will help them identify high-quality products.”