April 17, 2014: Support for Solar Energy Has Climbed to Nearly 80 Percent of Americans
Consumer Favorability Has Rebounded After Several Years of Decline
BOULDER, Colo. — Between 2009 and 2012, there were steady declines in consumer favorability for energy and environmental concepts such as solar and wind energy, according to an annual national survey by Navigant Research. In the latest consumer survey, however, favorability has rebounded. In particular, positive overall impressions of solar energy are now reported by 79 percent of Americans — a level close to the results of 2009, when 81 percent of the respondents had a favorable view of solar energy.
The average favorability rating for the 10 concepts, which fall under the categories of clean energy, clean transportation, smart grid, and building efficiency, also rose, to 51 percent, the highest level seen in Navigant Research’s survey since 2010.