Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. They blend in with the crowd. This includes HVAC contractors, which are typically small businesses. Their logo doesn’t stand out. Their brand doesn’t stand out. Their technicians drive around in plain-looking service vans that look just like every other service van on the road.
In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner. And this book provides a step-by-step guide to accomplishing just that.