March 14, 2014: New Sales Training Workshop Focuses on ‘Power of Storytelling’
Workshop Helps Companies Connect with Customers in a Way That Is Emotionally Memorable
LONE TREE, Colo. — Customers buy emotionally and rationalize the decision intellectually yet most sales professionals persist in trying to sell with intellectual methodologies and language, according to Sandler Training. The sales training company has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.
Sandler Training said many companies are frustrated because their salespeople can’t communicate their value proposition in a way that connects with customers.