Feb. 6, 2014: 3M Rebrands Commercial HVAC Filter Products from Filtrete to 3M
Change Comes After Significant Company Research
ST. PAUL, Minn. — 3M Purification has announced the rebranding of its commercial HVAC filter products. Previously sold under the Filtrete™ brand, the products will now carry the 3M™ brand. With this change, 3M said it is unifying its portfolio of commercial offerings to help customers differentiate them from its residential products.
The company said the change comes after significant research was performed showing the high levels of brand awareness and trust that commercial customers have in the 3M brand, while also revealing that many customers see Filtrete brand filters as residential products. In addition, because 3M offers many products beyond filters to the commercial HVAC market, bringing the portfolio together under a single brand umbrella will help simplify product selection for customers.