Virtually every reputable contracting firm has a website, but just having a functional website is no longer sufficient — for the customer or the contractor. Customers want websites that are organized, informational, and easy to navigate, while contractors want websites that attract visitors and ultimately convert them into customers.
That second piece is particularly important, because an aesthetically pleasing website is useless if customers can’t find it in the first place. As Brian Kraff, CEO and cofounder, Market Hardware Inc., noted, “The Internet is a crowded marketplace, and the most successful businesses are the ones that get themselves in front of possible customers, and then impress them with their websites.”