In the time it takes you to eat lunch today, Apple is likely to sell thousands of iPhones. At that same time, a handful of other telecommunications companies will sell large numbers of Android devices. By the time you finish that cup of coffee, there will be a lot more people with a smartphone in their hands, which they will then inevitably start using to search the Internet wherever they go, whenever they want.
According to industry analyst BIA/Kelsey, by 2015, searching locally through mobile mediums is expected to exceed desktop searches for local business information. In the same way that the last decade has seen consumers predominantly searching for local business information via their PC, they are now massively turning to mobile devices — including smartphones and tablets — to find that same information.