For example, the topic comprised a portion of a talk called “The Art and Science Behind Compelling Fresh Food Formats” by Terry Roberts, president of Merchandising by Design. She said, “Customers know refrigeration works better with doors, and it is still good merchandising.”
It was an interesting observation because it runs counterintuitive to the long-standing argument that customers don’t care about how cold is created, they just want to see the product clearly and not deal with doors in order to get to the product.