ATLANTA — A year after Daikin Industries acquired Goodman Global Group Inc., the company is shaking up the U.S. HVAC marketplace. Daikin Industries announced it is launching a residential brand in the U.S. and that the variable-refrigerant flow (VRF) systems will be manufactured in the U.S. for the first time. The company also introduced an exclusive dealer program.
“We are introducing a new line of Daikin residential products that we are launching into the marketplace,” said Dave Swift, CEO of Daikin North America LLC. “The growth and success of the Daikin brand will continue. Homeowners and business owners will be able to enjoy the benefits of the Daikin brand including energy-efficient performance and industry-leading technology.”
The company will now have three distinct product lines — Daikin, Goodman, and Amana — in the U.S. Its strategy is to have three full-line brands that will include both minimum- and higher-SEER products. Daikin is being positioned as the premium brand. The company is offering a differentiated package to dealers in regards to warranty and service.