“We are introducing a new line of residential products that we are launching into the marketplace,” said Dave Swift, chief executive officer of Goodman. “The growth and success of the Daikin brand will continue. Homeowners and business owners will be able to enjoy the benefits of the Daikin brand including energy efficient performance and industry leading technology.”
The company will now have three distinct brands in the United States — Daikin, Goodman, and Amana. The manufacturer’s strategy is to have three full line brands that will include both minimum SEER and higher SEER products. Daikin is being positioned as the premium brand. The company is offering a differentiated package to dealers in regards to warranty and service.