Those Who Spotted Legacy Chillers Vehicle Were Eligible for Daily Giveaways
DIAMOND SPRINGS, Calif. — Legacy Chiller Systems CEO Martin King recently hit the road to be part of a month-long national road show that blended grassroots methods with more modern social media marketing strategies.
Those who spotted King driving the branded, custom-wrapped Legacy Chillers vehicle were eligible for daily giveaways of up to $500 in gift cards. A specially designated map revealed King’s location on social media.