Whether paying bills, ordering dinner, or staying in touch with friends and family, the Internet has become an integral part of our daily lives. It should be no surprise therefore that potential customers go to the Web when looking for someone to take care of their air conditioning and heating systems. The Internet plays such an important role, that an entire search engine optimization (SEO) industry has sprung up to manipulate where websites appear when a search is performed. The closer to the top of the list a company’s website appears, the greater the odds a potential customer will click on it.
Unfortunately, all the SEO magic in the world will not bring in new customers if once they look at your webpage they don’t stay. Many websites are difficult to navigate and full of useless information, leaving visitors lost and frustrated. Remember, hundreds of companies are just a click away and making your website easy for visitors to use is more than smart business; it’s a matter of survival.