Wow, is that scary! Are we really moving to a world where thumb dexterity could be viewed as a sales competency that is more important than the ability to ask good questions? I certainly don’t believe that. The ability to leverage social media is becoming more of a factor in selling for one simple reason; people prefer to make buying decisions that are guided by other people they trust. Trust is only built through human connection and interaction. Don’t just take my word for that; check out this video by bestselling author Simon Sinek.
There will always be a huge need for improving interpersonal skills in selling, yet every day social media admittedly impacts our lives a bit more. Mobile web browsing has risen from 1.9 percent of our time two years ago to 4.9 percent and is projected to increase 50 percent over the next four years. A large percentage of that time is spent on social media sites such as LinkedIn, Facebook, and Twitter to name a few.