Project will Study Demand-Creation Role of Distributors
COLUMBUS, Ohio — The Heating, Air-conditioning & Refrigeration Distributors International (HARDI) Education & Research Foundation announced the kick off of a major research project to study and define a distributor’s role in the demand creation process.
Michael Marks, managing partner of Indian River Consulting Group, and his team have joined the HARDI Foundation to lead the research effort. The results of the project are scheduled to be presented at HARDI’s annual conference, Dec. 7-10 in Phoenix.