What drives consumers to purchase HVAC equipment? That’s one of the questions that Decision Analyst Inc., an Arlington, Texas-based market research firm, sought to answer in its comprehensive American Home Comfort Study of 2012-2013.
Upon completion, the company discovered a laundry list of customer perceptions, many of which surprised those facilitating the study and contemplating its results. One of the keys was bridging the communication gap between contractors and consumers about energy efficiency, home comfort, and home performance.