IAQ analysis is the HVAC equivalent of filtration replacements in the plumbing industry. If you fail to meet the need of this huge market, you may as well hold the door open for your competition.
So, don’t cheat yourself out of leads, sales, and new customers. And, if you’re helping your customers live longer and healthier, that’s a benefit for everyone. Here’s how you can crush your competition and reign over IAQ in your market:
True or false: Because you’re marketing indoor air, your target should be everyone that breathes. (Hint: please say “false.”)