Marketing can be a complicated process, and postcard marketing is no different. You can’t just put together a targeted marketing list with the snap of your fingers. It takes a lot of trial and error to get the hang of marketing fundamentals. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.
At this point, we don’t need to go into all the nuances of a fully optimized and integrated marketing campaign. For now, all you need to know are the fundamentals, which I call “The Big Three.” The Big Three are Size, Design, and List. And when you get these three facets of postcard marketing right, you’ll start seeing big results right away. (For all the data you can download my postcard marketing book.)