In an industry where it can be years between service calls, and replacements are 15 or more years apart, you need more than great customer service to keep customers coming back. The reality is that you can do everything right and the customer may not even remember who you are the next time they need service. Plus, since the average American moves every five to seven years, it may not even be the same person living in the home where you provided such great customer service. This makes it vitally important for the customer to think of your company the next time they need help. Here are some ways to make that happen.
Social media is here to stay and if you haven’t already, it’s time to get on the bandwagon. People of all ages use social media to keep up with friends and families and it can be a great place to keep your name in front of your customers. You should be on as many social media outlets as possible. Encourage your customers to follow your posts and pages. Put links on your company website and offer coupons to customers who “follow” or “like” your pages.