Publicity is the most powerful form of marketing communication your company can possibly have. There is a wave of influence in your market, merely waiting to slosh to one side or the other. Most watch. Some hope that it visits them. However…
Many try to create this wave through paid channels of influence, such as costly advertising and media, signage, trucks, or uniforms. The lists — and dollars — are endless. At best, they create a splash of recognition for all this effort and expense.