The evolution of communication has brought the HVACR industry to the doorstep of video production. For some, this is a welcome step, but for others the thought of producing effective videos inspires a cold sweat. Thoughts of studios, expensive equipment, and time-consuming editing often threatens to keep contractors on the video production sidelines. What many don’t realize is that video production can be as simple or as complex as a contractor makes it. Successful video campaigns don’t have to cost large sums of money or consume extensive amounts of time. Here are a few tips for contractors, to help them get the footage rolling.
To make videos a worthwhile idea, you have to have a place to play them. Most contractors will want to host videos on their websites, but this idea can be challenging, depending on how the company’s website is designed and maintained.