CLEVELAND — Arzel Zoning hosted a month-long fundraiser to benefit the American Red Cross’ Hurricane Sandy relief effort. Arzel contributed a dollar on behalf of every new follower obtained on its Twitter account. The campaign ran throughout the month of November.
“Arzel has many distributors, customers, and industry partners who were greatly impacted by Hurricane Sandy’s devastation,” stated Dennis Laughlin, president of Arzel Zoning. “Our social media strategy has been to present information on comfort technology, and to promote the responsible use of resources. In this difficult time, no one is doing more to give aid and comfort to those in need than the American Red Cross. I am pleased to offer an incentive to people to get connected and help such a worthy cause.”