Online sales took a new turn for Jackson Systems LLC last month as the company conducted its first-ever virtual sales event on Facebook (FB). As a veteran of social media, Tom Jackson, CEO of the Indianapolis-based company, was looking for a new way to engage his contractor audience in social media venues, as well as provide each participant with a valid reason to “Like” Jackson Systems on FB.
“We really wanted something with a little meat to it so when someone came to visit there was a tangible reward for visiting and liking our page,” said Jackson. “I’m a big believer in social media, and while I haven’t figured it all out yet, we are still trying to find new ways to reach out to our clients and potential clients.”