You feel your company is more green than it used to be, so now what do you do with that information? The NEWS spoke with two contractors whose companies perform both commercial and residential work about green marketing and promotion of their business. Both businesses started promoting green almost a decade ago.
“We started [promoting green] about eight or nine years ago, talking about how we offer refrigerants that protect the ozone layer and aggressively recycle metal and refrigerants. We were very active in promoting the $1,500 tax credit in 2010 as well as the California Appliance rebate for the same amount, in the same year,” said Robert Helbing, Air-Tro Inc., Monrovia, Calif.