I think the first thing we need to discuss is the perception of no closed sales. A business is usually going to focus on the almighty dollar or, when you’re not closing sales, the lack thereof. That’s business. Most companies go into business to make a profit. If there are no sales, there can’t be any profit. A business owner can’t help but get a little nervous when this happens.
If you’re the person responsible for sales and you haven’t sold a dime for days, you might be tempted to think negatively. You might become critical of yourself or others. This can do nothing to help you. It’s important that you remain logical and not emotional. You will not think clearly if you’re upset about not making a sale.