There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.
One of my recent clients, Marsha Friedman of EMSI public relations (www.emsincorporated.com), understood that so well, she put off developing a badly needed new website for five years.