CHICAGO — The American Society of Heating, Refrigerating & Air-Conditioning Engineers (ASHRAE) unveiled a new logo, tagline, and a change to the exclusive use of its acronym at a press conference at its winter conference, held concurrently with the AHR Expo.
The repositioning of the ASHRAE brand is an acknowledgement of ASHRAE’s broadening scope beyond HVACR to include standards, research, publications, and educational resources relating to total building design, energy efficiency efforts, and sustainable building technologies, otherwise referred to as the total building environment, said Ron Jarnagin, ASHRAE president.