The features and benefits of high-tech HVAC equipment can often be lost on the end users — the homeowners and building owners. What may seem to HVAC contractors like the greatest invention since sliced bread can result in blank stares from their customers.
But there is a way to make tech trends understandable to customers. Talk in everyday language and be sure you know what you are talking about. It also helps to listen to their concerns and then explain the benefits of the technology that specifically match up with what has been worrying them.