My accountant swears by it and says it’s a natural law, like gravity and death. If you want to increase profits (bottom line), you have to increase sales (top line) and reduce expenses. As the economy continues to slump along, contractors have done their best at reducing overhead and cutting costs. The third factor, increasing revenue, seems impossible. No one wants to spend any money.
Despite what doomsday prophets proclaim, there are HVAC contractors out there who are growing and profiting. What follows is a guide to your own 10-step program on how to make more money in this economy.