LG Electronics’ Commercial Air Conditioning launched its new website, www.lg-dfs.com, dedicated to its duct-free systems (DFS), like the Art Cool Inverter Mirror and Art Cool Picture. According to the company, the website is a user-friendly, simplified experience designed to educate users on DFS. The site uses advanced return-user recognition technology to customize content and improve the user’s access to information.
After answering a pair of simple questions — “Who are you?” and “What are you looking for?” — visitors are directed to information that will suit their needs. Their answers are saved on the website, so the next time they visit, they can easily access relevant information.