The Golden Rule in business is — he who has the gold, rules! In HVAC contractor terms, that means that he who has the cash is in a much better position to succeed than someone who has no cash. I’ve never said this about an article before, but I would recommend clipping out this article and saving it for the future. If you are an online reader, bookmark it somehow for future retrieval.
As we have all seen, this current recession/depression has lasted much longer than anyone would have predicted. The harder part to accept is that it is impossible to determine when it is going to end. Depending upon which economist/forecaster you listen to, we are probably at least a couple of years away from a significant turnaround in the economy. They do anticipate that at some time in the future things are going to return to something that we will then call normal. We don’t know whether that normal will be anywhere close to our previous normal, but it will be normal for the times.