Social networks are a place that people can go to find news, learn more about companies, and interact and engage with friends, acquaintances, and even strangers. Individuals congregate there to talk around the water cooler about breaking news, events of the day, and funny viral videos. Additionally, social media are where people go to get advice, referrals, and answers to questions.
Here is where businesses in the service industry, more specifically in the HVAC industry, come into play. The consumer’s mind seems to be consistently on social media. So what better a place to find the consumer than on social networks?