Aug. 26, 2011: DOE and Ad Council Educate Consumers on How to Save Energy
WASHINGTON — The U.S. Department of Energy (DOE) and the Ad Council have launched a national consumer education campaign to help consumers save money by saving energy. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs) aim to help consumers save on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
The PSAs direct homeowners to energysavers.gov, where they can find tools and information to help them make their homes more efficient. Energy-saving tips on the website include saving more than $100 a year on heating and cooling bills by using a programmable thermostat to make sure the home is being conditioned only when it needs to be.