"Our dealers are the face of the Bryant brand, and iconic characters help to personify brand attributes, including unmatched quality and reliability," said Debbie Castro, Bryant advertising manager. "Bryantman is a natural extension of Bryant's brand positioning, echoing in one voice our dealers' dedication to customer satisfaction."
Six months later, how do Bryant dealers enjoy "rescuing their customers from evil?" The NEWS asked some of them about their early impressions of the new superhero and how this marketing idea is having an influence on their market share.