According to Frost & Sullivan, Braeburn has overcome formidable market entry barriers to become the fastest growing supplier of electronic thermostats in North America. Between 2001 and 2006, it witnessed a compound annual growth rate (CAGR) of 105 percent, when the overall market CAGR was only 4.8 percent.
The company achieved this growth through sound financial and operational strategies, said Frost & Sullivan. For example, rather than building its own logistical infrastructure, Braeburn outsourced all its logistical needs and manufacturing operations such as warehousing, real-time delivery, and assembly. The company also realized the importance of catering to varied customer needs; it introduced 20 different models between 2001 and 2006, while simultaneously improving and refining existing products. This customer-driven approach to product development has contributed greatly to its success, stated Frost & Sullivan.