COLUMBUS, OH — As a contribution to help improve retail selling skills, members of the Northamerican Heating, Refrigeration and Airconditioning Wholesalers Association (NHRAW) are now offering free basic sales training lessons to interested dealers and technicians via the NHRAW website. Fourteen topics on the “ABCs of Selling HVAC to the Consumer” have been posted at www.nhraw.org (website).
“These lessons address basic selling principles and are not intended as a substitute for selling seminars conducted by our industry sales consultants,” said Jim Woodruff, chair of the NHRAW Education Committee. “If anything, these lessons could be viewed as a prelude to attending more intense, role-playing sales schools.”