SOUTHPORT, Conn. - DiversityBusiness.com, a multicultural B2B online portal, formerly known as DIV2000.com, officially announced its new company name, DiversityBusiness.com. According to the company, the name change, which aligns with its core business, "also reflects a new era for the company, which continues to leverage an ever-evolving marketplace for the diversity-owned businesses it represents."
In 1999, when Computer Consulting Associates International CEO Kenton Clarke launched Div2000.com, his goal was to provide coordination, support, and resources for the expanding pool of diversity-owned businesses. "The marketplace for diversity-owned businesses has exploded, contributing over $1.4 trillion in sales to the U.S. economy, and presenting vast opportunities to expand and further integrate the services offered," says the company. While the name "Div2000" reflects the roots of this enterprise, the name change to "Diversity Business" represents growth and expansion, and a commitment to meeting the continuing challenges faced by diversity-owned businesses.