Asset Development
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Sponsor a unique collection of The NEWS articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on The NEWS to marketing to The NEWS’ community of construction professionals and gathering leads for your business development efforts.
| You Receive... | Single-Sponsor | Multi-Sponsor** |
| Full page ad | 3 | 1 |
| Logo on cover (Linked to your website) | ✔ | ✔ |
| Sponsor article* (1,000-1,200 words) | 3 - 5 | 1 |
| Logo on deployment eBlast | ✔ | ✔ |
| Leads from deployment eBlast | ✔ | ✔ |
*Not required
** 3 sponsors minimum
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of The NEWS, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? You can avail of our studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
SHOOTING
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
SOUND
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
PRE-PRODUCTION
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
TELEPROMPTER
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
LIGHTING
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to The NEWS’ readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and The NEWS will promote your podcast to our readers.
- Choose your podcast option and let us do all the work!
- Podcast emailed to The NEWS’ readers (Multi-deployment Packages Available)
- Hosted for ONE YEAR on The NEWS’s website
- Promoted in The NEWS eNewsletter
- Promoted through The NEWS’ social media pages
- OPTION 1: Supply your own podcast
- OPTION 2: Record your podcast with our Editor, over the phone or in-person
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
The NEWS can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
CONTENT OPTIONS:
- WHITE PAPERS
- ARTICLES
- BLOG POSTS
- SOCIAL MEDIA CONTENT
- TECHNICAL PAPERS
- CASE STUDIES
- AND MORE!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
The NEWS can deploy your White Paper via email to HVAC professionals with our White Paper eBlast. Since they know and trust the content of The NEWS, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
Directories
Asset Development
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