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Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
WinWholesale Inc., one of the nation’s largest distributors, has opened Tulsa Winair to provide HVAC equipment and supplies to contractors in a 50-mile radius of the Tulsa, Okla., metropolitan area.
Each program address a specific sector of HVAC distribution in an attempt to define challenges, discover solutions to these challenges, and explore practical applications of the solutions in order to improve distribution business performance.
Most distributors would agree that part and product information is a necessity for their counter employees; but distributors are also finding that contractors need consultants who can not only sell parts, but who can also provide a bevy of relevant information.
Lennox Industries opened its 100th store and distribution center in Depew, N.Y.
Moving product from manufacturer to contractor simplifies the definition of wholesale distribution. What it doesn’t account for are the multiple processes that distributors employ to effectively accomplish product movement and customer satisfaction; all while endeavoring to make a profit.