Today, many homeowners trust the opinions of their contractors, but more often than not, they also do some research of their own online before making decisions about their purchases.
Many certifying organizations provide marketing materials for their members to help them brand their companies as true professionals in the HVAC industry.
With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.
There are dozens of marketing metrics business owners could track. However, which metrics should they focus on? And how, why, and when should these data be considered?
During the four-day event, HARDI announced the re-launch of one of its four strategic pillars, Education, which will serve as the new Talent pillar and provide a broader scope of services and resources to members as it relates to their employees and workforce development.
Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.
Nearly 90 years ago, with just a handful of animals, the Tulsa Zoo opened its gates to the public. Since then, the campus has grown remarkably and now spans 84 acres and serves as the home to more than 400 animal species.
If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.
Changes in the industry certainly bring challenges. Contractors must be prepared to provide information and answers regarding all of these new and different technologies. But, now comes the important part. It’s absolutely critical that contractors not lose sight of the personal and service portions of their businesses.
Don’t just think it can’t happen to you or your company. These scammers are often smarter than we give them credit for. I believe we, as a group, must be vigilant.
ACCA, the Indoor Environment & Energy Efficiency Association, applauds the introduction of bipartisan legislation that would permanently kill the onerous death tax. The Death Tax Repeal Act of 2017 was introduced this week by Sen. John Thune, South Dakota Republican, and by Reps. Kristi Noem, South Dakota Republican, and Sanford Bishop, Georgia Democrat.
The Air Movement and Control Association Intl. Inc. (AMCA) announced the election of Keith Glasch, president, Ruskin, to the group’s board of directors, and Jim Smardo, director of architectural solutions, Ruskin, as chair of the AMCA Louver Marketing Task Force.
Gregg Young went to be with the Lord on Jan. 12, 2017, from complications following back surgery. He was born to Mary Berniece (Roberts) and John James “Jack” Young on Jan. 4, 1960. He is cherished husband of Nancy Alexander Young for 32 years, beloved father to Jessica Lynn and James “Jay” Alexander, and also loved by other close family and many wonderful friends.
Invertek, which manufactures its variable frequency drives at its headquarters in Welshpool, exports them worldwide for use in applications including general automation, pump control, HVAC building services, elevators, and marine equipment.
The U.S. DOE issued a pre-publication version of the certification, compliance, labeling, and enforcement for electric motors and small electric motors final rule, The Joseph Groh Foundation will host a golf tournament, and more.
This series features gears of high-strength, case-hardened alloy steel. The gearboxes are designed to fit into non-Marley cooling towers for easy replacement and have heavy-duty double-row interstage bearings for 100,000 hours of life or more.
This cold chain management technology platform provides end-to-end product visibility and incident alerts to enable quick, efficient business decisions.
These lights feature 1,000 and 500 lumens, respectively, and offer the versatility of a rechargeable battery option. Both lights can be powered by either two 3-V CR123 lithium batteries or one Streamlight rechargeable 18650 cell.
This tablet includes communication features, such as LTE and dual-band WLAN, along with an 8-inch projective, capacitive touchscreen that is ultra-bright and built for outdoor use. Enabling glove mode or rain mode allows for seamless operation in changing weather.
V-II 230V/3-phase, zoned variable refrigerant flow (VRF) systems offer large capacity and operational efficiencies up to 24.30 IEER to Air-Conditioning, Heating, and Refrigeration Institute (AHRI) 1230 standard and are ideal heating/cooling solutions for small and large buildings.